The Process Of Forming The Financial Strategy
The process of forming the financial strategy of the enterprise consists of the following steps:
definition of the strategy period;
analysis of factors influencing the external environment company;
formation of the strategic objectives of financial activity;
Development of the financial policy of the company;
Development of a system of measures to ensure the financial strategy firm;
score developed financial strategy.
While developing the financial strategy of the firm it is very important to clearly and honestly, initially and correctly identify the strategy period. In our time, among small firms and enterprises common practice “firms-night” is strong enough when the purpose of obtaining benefits, tax evasion and the possible liability of the company exists on the strength of two – three years, and then often appears in the same composition, but with a different name.
Too much attention in the process of financial strategy should be paid to the analysis of environmental factors, the study of economic and legal conditions for the financial activities of the company, because it is often a variety of errors and crimes committed not by evil intent, but because of ignorance of the elementary rules, acts and laws. It is also important to pay special attention to the study of risk factors, monitor the trends taking place in the enterprise market segment of interest, record and take into account currency fluctuations and direction of economic policy of the country.
Next stage of the financial strategy of the company is forming strategic objectives of financial activities. The main goal should be to maximize the market value of the enterprise. All goals should be formulated more clearly and concisely. The goals should be reflected in specific terms, regulations. Typically, the strategic use of standards such as:
annual growth rate of its own financial resources;
rate of return on equity firm;
ratio of circulating and non-current assets of the firm, etc.
On the base of financial strategy firm a financial policy of the company in specific areas of financial activity is formed: tax, depreciation, dividend, emission, etc.
Next you must develop a system of measures ensuring the implementation of financial strategy sets out the rights, duties, responsibilities and actions of heads of departments and divisions of the company for the results of the financial strategy of the firm.
The final stage of development of financial strategies of the firm is an assessment of the effectiveness of this strategy. This assessment should be carried out by several parameters:
1 the extent to develop financial strategy agreed with the overall company strategy, the identification of possible inconsistencies or contradictions are assessed. We improve the coherence of goals, directions and steps to implement these strategies.
1. the consistency of financial strategy firm with projected changes in the external business environment are evaluated .
2. flexible financial strategies are estimated, how quickly and accurately to respond with the firm for possible abrupt changes in the external environment.
3 the feasibility of the developed financial strategy is assessed, i.e. the possibility of firms in shaping their own and attracting foreign financial resources is considered
4. the impact of the financial strategy is evaluated, how it will affect the company’s position in the market, enhance its reputation, increase profits, etc.
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