Banks willingly advance special credit programs and ever less offer clients celebratory depositary conditions. Unlike before when resources were extremely necessary to banks in this new year financial organization have approached with the overflowed pockets and no special desire to expand depositary portfolios. Therefore it is possible to meet the bank advantageous offer under the deposit less often. In the conditions of absence of qualitative borrowers bankers direct the basic efforts on search of those to whom money is necessary. Though favourable offers can be picked up both for credits, and on other bank products: to deposits, payment cards, bank cells.
Now to find the depositary share at major banks is difficult enough. On the threshold of 2011 there was already a question of arrangement of accents in attraction of means from the population for realization of more long-term plans. As experts say, the main objective of the majority of market makers which left with Prenew Year’s shares under deposits is to stimulate the investor to long-term placing of means.
However, at small financial organizations a situation with liquidity is not such iridescent. From here – the raised rates under contributions, draws of every possible gifts and prizes. The analysis of offers of banks shows that on the average the rate on the deposit in small and midsized bank is above base on 0,25-4 %.
And there are much more special favorable credit proposals – and, including, from major banks. More often on credit it is suggested to acquire the car. Sometimes it can be an apartment incredit. And in the latter case some banks suggest not to pay a credit body the first couple of months or even half a year (in particular, such Prenew Year’s share was started recently by some of the bank institutions).
On the eve of holidays are frequent enough among domestic banks and “card” shares. Often enough people may get some presents for using credit card while purchasing something. However, it is faster the tool of promotion of products friendly to bank of structures, rather than real possibility of attraction of clients.
By the way, according to economists, the shares connected with payment cards, quite often pursue the purpose to popularize plastic. Anyway many New Year’s shares are directed on demand popularization in a certain grocery segment.
According to the chief of department of marketing and bank business development , now consumers with pleasure participate in shares, and the word “share” possesses today the psychological effect stimulating to action. By the way, efficiency of the share to trace than standard marketing actions is much easier, – the banker speaks.
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